Wow, this month really caught me off guard! Been away from the blogging desk for so long it feels strange to be getting back to grips with my byline.

A good part of January was spent running ourselves ragged showcasing our technologies and business to the Technology Top 100 adjudicators. The TT100 is the most prestigious awards for technology excellence in Africa – you could call it the “geek’s oscars”.

From thousands of entries this year we were selected as one of the top 100 emerging and established enterprises in South Africa for 2008. We’re obviously thrilled at being recognised as a leading global player in the online advertising and marketing industry and we’re pretty chuffed that our ForgeInsight Analytics patent was singled out as an industry leading innovation.

So, what did we do the next day? Got right down to working hard to deliver for our clients and improve our technology. After all, you’re only as good as your next award aren’t you?

We’re pleased as punch! In a validation of the heavy investment we’ve made into technology, development and improvements not only of our own tools but for the benefit of our industry as a whole we’ve reached another significant milestone!

ForgeBusiness today secured patent on our methodology ‘Method of and System for Creditng and Online Publisher in an Affiliate Marketing Relationship’ as it applies to multi-network affiliate tracking in the United Kingdom.

This will allow us to confidently roll out multi-network tracking solutions to affiliate programs in the highly competitive UK market. The UK is a prime example of a particularly fragmented affiliate industry with many networks competing in the same space.

Affiliate managers looking to run campaigns in this market typically need to be on one or more networks, resulting in wasted hours reporting and aggregating data from disparate networks and validating sales across the networks.

More about ForgeInsight:

ForgeInsight allows merchants to track multiple affiliate networks, aggregate data and reporting and protects merchants from Fraud and duplicate transactions – to highlight just a few benefits.

Think of it as ‘Google Analytics’ for the Affiliate Space with a good measure of ‘protection’ thrown in!

For more information visit http://www.forgeinsight.com/

Exciting changes at Forge, we’re back from NYC and Vegas was a Blast!

Phew, another week and more change at Forge! As you may note I’ve been radio (or blog) silent for some time now – both here and at revenews, my other regular hangout – entirely due to time pressure and the pace of change I assure you – not at all laziness on my part

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