I am a conversion optimization sinner.
Tim Ash from sitetuners.com opened his Affiliate Summit session, ‘The Seven Deadly Sins of Landing Page Optimization’ by having everyone raise their hands and confess “I am a sinner!”
He then proceeded to explain the math around conversion optimization and how great conversion rates are the fundamental way to improve your and your affiliates bottom line.
He made everyone admit ‘Their Baby is Ugly!’ and then got down to business!
Tim’s rules for conversion optimization.
1. Have your visitors design your website. Ask them how they want to access information.
2. Subtle changes lead to big gains. There are thousands of on-page variables that affect your visitor’s behavior.
3. Landing Page testing is not Optional. If you’re doing head to head tests you don’t need tons of traffic. Implement AB testing on everything you do. Just because it converts well doesn’t mean it can’t be improved.
The Seven Deadly Sins for Landing Page Design.
1. Unclear call to action.
2. Too many choices.
3. Asking for too much information.
4. Too much text. mea culpa.
5. Not keeping your promises
6. Visual distractions.
7. Lack of trust.
My quote of the day was aimed at site designers: ‘Don’t take your creative urges out at work. Go pierce your nipples or get a tattoo!’
If you think you might be a sinner visit sitetuners.com and check out Tim’s blog!
