Is Facebook a predator’s nirvana?
Disclaimer: I love Facebook! I’m obsessed by fb. So much so I’ll check my updates every few minutes to see who’s doing what.
When David Lewis sends me an invite for yet another ridiculous app i clap! I toss sheep Passionately and giggle when a cow is flung my way!
I dish scotch out to everyone (OK that one mirrors real life).
point is…..I’m engaged with my community of friends and I LOVE it!
Like any idyllic-scene disaster movie beginning you know that something is about to go horribly wrong. The protagonist is going to have to endure a plot change and his world is about to come crashing down.
My first WARNING was the news this week that Google will be able to search and crawl profiles. No more safe walled garden. No more idyllic playground safe for us to share without thought of consequence.
Can you hear the ominous music slowly building in the background?
It’s the cue for the circling Facebook predators to make their entrance……. (to be continued).
Update Disclaimer: I’m also a marketer and think this move has enormous potential for brands, affiliates and companies to engage with their consumers on a very direct and personal way.
But to coin a phrase “don’t be evil”. How evil is marketing really if it uses contextual targeting when people have placed all this personal information about themselves on Facebook for friends to see. Will consumers revolt if they have the perception that the information now gets used “against” them?
What’s your opinion?
