For the record, I have to state that I have never seen Miller wash a bottle. His wife can probably verify that he has at some point. Of course, I am not in Centurion, South Africa all that often so I might have missed it.

What I have seen Miller do is come up with some dynamite “outside the box” strategies for making a program work that I might have thought was a dead end.

I am a big fan of creativity, especially in an industry or vertical marketplace where it may seem that affiliate programs are saturated or played out. In the month and a half that I have been on board, I’ve been impressed with the creativity and wit of the team we’ve put together here. Forge has a fun bunch of folks on board- and most important- everyone that I have met on the operations side are genuinely interested and driven to make programs go.

I think one of the strengths here is that everyone is incentivized and knows how they fit into the master plan. It’s a refreshing thing to see.

Off to find some merchants in need of a boost for their programs.

Happy Monday!

-Wade

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