How do people fall in love with brands?
The perception that it takes more AFFILIATES, more SEARCH, more SEO, more LEADS, more deployed AD CAMPAIGNS, more aggressive CPA to drive results.
The truth is that while all these measures are important to the success of your online business, the fact is that if consumers are not IN LOVE WITH YOUR BRAND none of them will matter.
Whether you run an online shopping cart or a professional services firm like us, you have about 4 SECONDS to introduce your consumer to your site, show her who you are and make her fall in love with you, decide to contact you, engage with you and conclude a transaction or request more information from you.
Knowing how to make them fall in love with your brand is perhaps the hardest part.
Each industry is different and the best way to start is by ensuring you’re responding to your customers reason for visiting you in the first place.
Here’s the difficult part – you may not know why your consumer is actually visiting you. You may think you know but let me ask you this: When last have you asked your customers what they want?
So, today implement this ‘Brand Love’ builder action plan:
Ask your best / most recent / highest value / most difficult / random customers…. what they love about your brand.
Why they do business with you. What do you do for them that nobody else does for them.
What do you do differently from anybody else that keeps them happy and engaged with you.
If they answer this positively – write up their responses as landing pages on your site and test them out.
People respond to good copy and your conversions will improve and your affiliates will rejoice 
If they answer negatively – you’ve just put your finger on the pulse of your business and you know what to do to fix your most pressing issues to turn around your business and avert a looming disaster.
Now, I’m off to act on my own advice
Jonathan
